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Pinnacle Behaviorally Modeled Audiences

Multichannel buyer data from hundreds of B2B marketers, aggregated to create value metrics then overlaid with business demographics. Advanced analytics target large, high performance multichannel audiences tailored to each marketer’s offer. Message modeled B2B buyers via postal, phone, email and display channels for customer acquisition, retention, reactivation, new product launches and retail traffic drivers.
SEGMENTSPRICE
30,000,000   TOTAL UNIVERSE / BASE RATE $90.00/M
30,000,000   100% Buyers $90.00/M
11,000,000   Phones $120.00/M
3,800,000   Email $150.00/M
5,000,000   Display $12.00/M


DESCRIPTION

Powered by the historical transactional activity from hundreds of B2B marketers across a full swath of industries, the Pinnacle Behaviorally Modeled Audience database provides an environment where marketers can prospect among carefully crafted audiences that have been curated by way of custom model builds and/or product category targeting and/or standard firmographic data selects. The Pinnacle database is comprised of business professionals who have made purchases from multiple 3rd party organizations, from ad-spectialty items, office supplies, software, furniture, workwear, facilities & maintenance products, greeting card, food gifts, training services, hardware, cleaning supplies, safety and PPE merchandise, employee recognition/reward items and more.

 

Pinnacle by the Numbers:

• Sourced from 250+ B2B Mailers’ Transactions

• 10+ Million 24 Month Business Product Buyers

• 5 Million Business Sites

• 100s Job Titles and Functions

• 75 Product Categories

 

Pinnacle Member Benefits:

• Free Customer File Business Intelligence

• Look Alike Modeling

• Targets Most Productive Contacts

• Improved Prospecting Performance

• Increase Customer Retention

• Lower Up-Front Acquisition Cost



ID NUMBER
NextMark 342577
Manager
UNIVERSE
30,000,000
LIST TYPE

 Business
Email List Mailing List Telemarketing List
SOURCE
Internet/On-Line, Multi Sourced, Attendees, Direct mail sold, Single buyers, Catalog, Newsletter, Membership, Buyers, Gift buyers, Masterfile enhanced, Multi-buyers, Direct response, Retail/POP, Publications
LIST MAINTENANCE
Counts through
Last update 03/05/2024
Next update
SELECTS
COMPANY SIZE
DOLLAR
FREQUENCY
GENDER/SEX
MODEL SELECT
MULTI-BUYERS
ONE PER COMPANY
PRODUCT
RECENCY
SCF
STATE
ZIP
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Unit of sale information is not available
GENDER PROFILE
Male: 50%
Female: 50%
MINIMUM ORDER
Quantity: 7,500
Dollar: $
NET NAME ARRANGEMENTS
Net Name is not allowed.
EXCHANGES
Exchange is not allowed
KEY CODING
Key Coding is available
Charges:
ADDRESSING
BUSINESS ADDRESS
EMAIL NO CHARGE
KEYING
NTH NAME
TITLE SLUG
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Jennifer Gonch Sales & Counts jgonch@meritdirect.com (914) 368-1164 (914) 368-1150
= Primary contact