Launched in 2003, BenefitsPRO is the authority for brokers and agents selling core, voluntary and retirement products. Its goal is to provide the most practical sale-focused information for benefits brokers and agents to boost their business, act as an invaluable resource for their clients and help shape the entire marketplace. BenefitsPRO magazine helps professionals sell more, sell smarter and be more valuable to their clients. Only BenefitsPRO concentrates the majority of its editorial product on the sales practices, marketing strategies, and client management techniques that help agents and brokers be successful.
BenefitsPRO magazine continues to be the leading resource for brokers, agents and consultants in the benefits market by delivering exclusive real world sales tactics, news and information and by bringing brokers together with other market players at their signature event, BenefitsPro Broker Expo.
Audience Profile:
-
Average of 23 years of industry tenure
-
84% are independent or semi-captive brokers and agents
-
80% work with small businesses, 41% wtih mid-market businesses and 19% with large businesses
-
71% work with individuals
|
