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Day-Timer Consumer Buyers

Day-Timer Planner & Organization Products have been helping professionals, executives and consumers with planning, organizing, and learning for more than 60 years.
SEGMENTSPRICE
256,560   TOTAL UNIVERSE / BASE RATE $85.00/M
17,382   1-3 Month Buyers $85.00/M
56,934   4-6 Month Buyers $85.00/M
80,830   7-12 Month Buyers $85.00/M
52,789   13-24 Month Buyers
  Consumer Publishers* $85.00/M
  Fundraisers* $65.00/M


DESCRIPTION

Day Timer empowers its customers with the necessary skills and tools to manage time and cope with information and change.  They are a pioneer in the field of time management and provide the tools for people in all walks of life to dramatically increase their personal effectiveness, efficiency and productivity.  Day Timer offers hundreds of organizational products for home use. Product offerings include:  trademark Day Timer planners and refills, as well as leather portfolios and wallets, designer briefcases and business bags, backpacks, desk accessories, auto organizers and personalized stationery.  Because the company realizes that change is the only constant in life, Day Timer has always responded to the needs of its customers, creating new products to meet their changing lifestyles.   

 

This file is an excellent choice for all consumer offers including consumer merchandise and apparel, publishing, fundraising, and much more.

* Median Age - 48-59

 

* Median Income: $75k-$100k

 

 
ADDITIONAL NOTES

All cancelled orders before the maildate will incur a $50/F Cancellation charge plus applicable running, media, and shipping charges. No cancellations will be accepted after the maildate.
ID NUMBER
NextMark 56909
Manager 4349
UNIVERSE
256,560
LIST TYPE
Consumer
 		 Mailing List
SOURCE
Direct mail sold
LIST MAINTENANCE
Counts through
Last update 04/15/2019
Next update
SELECTS
1 Month 20.00/M
12 Month 5.00/M
3 Month 15.00/M
6 Month 10.00/M
AGE 15.00/M
GENDER/SEX 7.50/M
INCOME SELECT 15.00/M
LIFESTYLE SELECT 15.00/M
New vs. Repeat 10.00/M
PRESENCE OF CHILDREN 15.00/M
SCF 7.50/M
STATE 7.50/M
ZIP 7.50/M
Zip+4 10.00/M
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
High: $40
Low $25
GENDER PROFILE
Male: 47%
Female: 43%
AVERAGE INCOME
Dollar: $87,500
MINIMUM ORDER
Quantity: 5,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 85%
Min Qty: 50,000
Run Charges: $ 7.5 /M
EXCHANGES
Exchange is not allowed
KEY CODING
Key Coding is available
Charges: 2 /M
ADDRESSING
CARTRIDGE 25.00/F
CHESHIRE LABELS
E-Mail 35.00/F
MAG TAPE 25.00/F
P/S LABELS 6.00/M
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Tina Gershon Counts & Orders tgershon@meritdirect.com (914) 368-1034 (914) 368-1147
Mike Miles list recommendations mmiles@anteriad.com (914) 368-1037 914-368-1150
= Primary contact